OBJECTIVES
This program is designed to contribute to students’ professional development through the knowledge and recognition of contemporary strategic issues and practices. Thus, achieved through the development of scientific research methods and their application in the business environment for senior managers and consultants with advanced critical thinking and analytical skills. Students will have an appreciation of cultural, ethical and global issues and their impact on business theory and practice, using the skills needed for effective decision-making in complex business environments by integrating theoretical knowledge into practical applications. 

THIS PROGRAM IS OFFERED IN:
  • Portuguese 

LEARNING OUTCOMES
The student completing the Doctor degree  in Business Administration in Neuromarketing will be able to:
  1. Understand scientific and scholarly research methods and their application in the business setting for senior managers, and consultants; 
  2. Create an appreciation of cultural, ethical, and global issues and their impact on business theory and practices; 
  3. Develop necessary skills for effective decision making in complex business environments by integrating theoretical insights into practical knowledge- based applications;
  4. Demonstrate advanced knowledge in applied research in the context of Neuromarketing. 

ENTRANCE REQUIREMENTS:
  • Enrollment Application filled and signed.
  • Diplomas of previous studies.
  • Official Transcripts of previous studies.
  • Copy of official identification.
  • Debit Authorization (if desired).
  • A passport type photo.
  • Pastoral Ordination if it were the case.
  • Master degree in the same area or in related areas of study.

Total Credits: 60 (900 hours)

NEUROMARKETING AND RESEARCH COURSES
Total credits: 60
AD7338    Genetics in Neuromarketing 3
AD7501   Balancing Leadership and Relationship to Maximize Results 3
AD7602   Relationship Marketing 3
AD7655    Sensory Marketing 3
AD7678    Neuromarketing to Innovation 3
AD7754   Neuronegotiation 3
AD8207   Corporate Governance 3
AD8641   Business Coaching 3
CH7037    Assessment for Excellence 3
EC8503   Microeconomics 3
IN7601    Scientific Investigation: Theory 3
IN7602    Scientific Investigation: Project 3
IN8603    Dissertation: Research 6
IN8604   Dissertation: Writing 3
IN8605   Dissertation: Defense 6
Elective 3
Elective 3
Elective 3



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