This program is designed to contribute to the professional development of students through the knowledge and recognition of contemporary strategic issues and practices, achieved through the development of knowledge of scientific research methods and their application in the business environment for senior managers and consultants with advanced critical thinking and analytical skills. Students will have an appreciation of cultural, ethical and global issues and their impact on business theory and practice, using the skills needed for effective decision-making, in complex business environments, by integrating theoretical knowledge into practical applications. 

THIS PROGRAM IS OFFERED IN:
  • Portuguese 

OBJECTIVES
  1. The student completing the Doctor degree in Business Administration in NeuroMarketing will develop:Knowledge of scientific and scholarly research methods and their application in the business setting for senior managers, and consultants;
  2. Advanced critical thinking concepts and analytical skills;
  3. An appreciation of cultural, ethical, and global issues and their impact on business theory and practices;
  4. Skills necessary for effective decision making in complex business environments by integrating theoretical insights into practical knowledge-based applications. 

ENTRANCE REQUIREMENTS:
  • Enrollment Application filled and signed.
  • Diplomas of previous studies.
  • Official Transcripts of previous studies.
  • Copy of official identification.
  • Debit Authorization (if desired).
  • A passport type photo.
  • Pastoral Ordination if it were the case.
  • Master degree in the same area or in related areas of study.

Total Credits: 60 (900 hours)

NEUROMARKETING AND RESEARCH COURSES
Total Credtis: 60
AD7338    Genetics in Neuromarketing 3
AD7501   Balancing Leadership and Relationship to Maximize Results 3
AD7602   Relationship Marketing 3
AD7655    Sensory Marketing 3
AD7678    Neuromarketing to Innovation 3
AD7754   Neuronegotiation 3
AD8207   Corporate Governance 3
AD8641   Business Coaching 3
CH7037    Assessment for Excellence 3
EC8503   Microeconomics 3
IN7601    Scientific Investigation: Theory 3
IN7602    Scientific Investigation: Project 3
IN8603    Dissertation: Research 6
IN8604   Dissertation: Writing 3
IN8605   Dissertation: Defense 6
Elective 3
Elective 3
Elective 3



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