OBJECTIVES
With Neuromarketing tools, graduates will gain awareness and understanding of how the customer’s brain actually works and what affects marketing will have. Students will learn how to design products to look, function and feel before they are even ready to hit the market, minimizing risk and maximizing all resources, in order to boost the effectiveness of your efforts. 

THIS PROGRAM IS OFFERED IN:
  • Portuguese

LEARNING OUTCOMES
The student completing the Master Degree in Business Administration in Neuromarketing will be able to:
  1. Demonstrate the ability to organize, prioritize and delegate; 
  2. Apply the obtained knowledge in order to effectively lead a team in arriving at a decision involving a business scenario; 
  3. Develop a framework of identifying different points of view and an awareness of multiple perspectives;
  4. Demonstrate advanced knowledge of business management when applied to the context of Neuromarketing.

ENTRANCE REQUIREMENTS
  • Enrollment Agreement filled and signed.
  • Bachelor's Degree.
  • A certificate of completion of a course previously taken in the language of your choice is a requirement to prove your fluency in your preference language.
  • Official Transcripts of previous studies.
  • Copy of official indentification.
  • Debit Authorization ( if desired).
  • A passport type photo.
  • Pastoral Ordination, if applicable.

Total Credits: 60 (2250 hours)


CORE CURRICULUM
Total credits: 36
AD5522   NeuroMarketing 3
AD5524   NeuroEconomy 3
AD5528   NeuroSales 3
AD5529   NeuroBusiness 3
AD5521   Marketing Research 3
CH6034   Assessment for Performance 3
IN5601   Scientific Investigation: Theory 3
IN5602   Scientific Investigation: Project 3
IN6603   Thesis: Research 6
IN6604   Thesis: Writing 3
IN6605   Thesis: Defense 3


BUSINESS ADMINISTRATION IN NEUROMARKETING
Total credits: 24
AD5437   Strategic Planning in Neuromarketing 3
CH5314   Team Building of High Performance 3
AD5525   Leadership in NeuroMarketing Management 3
AD5526   Research Technologies in NeuroMarketing 3
EC6201   Macroeconomics 3
Elective 3
Elective 3
Elective 3



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