With Neuromarketing tools, graduates will gain awareness and understanding of how the customer’s brain actually works and what affects marketing will have. You will learn how to design products to look, function and feel before they are even ready to hit the market, minimizing risk and maximizing all resources, so you will boost the effectiveness of your efforts.

THIS PROGRAM IS OFFERED IN:
  • Portuguese
  • Spanish

OBJECTIVES
The student completing the Master Degree in Business Administration in NeuroMarketing will:
  1. Demonstrate the ability to organize and prioritize;
  2. Demonstrate the ability to delegate;
  3. Effectively lead a team to arrive at a decision involving a business scenario;
  4. Identify points of view and understand the perspectives of others involved.

ENTRANCE REQUIREMENTS
  • Enrollment Agreement filled and signed.
  • Bachelor degree in related areas of study.
  • Diplomas of previous studies.
  • Official Transcripts of previous studies.
  • Copy of official identification.
  • Debit Authorization (if desired).
  • A passport type photo.
  • Pastoral Ordination if it were the case.

Total Credits: 60 (900 hours)

CORE CURRICULUM
Total credits: 18
AD5522   NeuroMarketing 3
AD5524   NeuroEconomy 3
AD5528   NeuroSales 3
AD5529   NeuroBusiness 3
AD5521   Marketing Research 3
CH6034   Assessment for Performance 3


BUSINESS ADMINISTRATION IN NEUROMARKETING
Total credits: 42
AD5437   Strategic Planning in Neuromarketing 3
CH5314   Team Building of High Performance 3
AD5525   Leadership in NeuroMarketing Management 3
AD5526   Research Technologies in NeuroMarketing 3
EC6201   Macroeconomics 3
IN5601   Scientific Investigation: Theory 3
IN5602   Scientific Investigation: Project 3
IN6603   Thesis: Research 6
IN6604   Thesis: Writing 3
IN6605   Thesis: Defense 3
Elective 3
Elective 3
Elective 3



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